About Felicia Lachelle

& I'm your new beauty coach BFF.

Hailing from the small town of Dillon, S.C., I have dedicated over 30 years to the beauty industry as a licensed hairstylist and makeup artist. My journey began in high school with cosmetology classes, and I quickly became licensed, further refining my skills at Chris Logan Career College. From there, my path led me to Bennettsville, S.C., where I worked in hair artistry for five years before moving to Roanoke Rapids, NC, in 2000. It was there that I opened my first hair salon, and a few years later, makeup artistry became an integral part of my vision.

For 12 years, I successfully operated my salon, building a loyal clientele and expanding my expertise. After a brief period in Raleigh, NC, I relocated to Atlanta, GA, in 2016—a move that would change my life forever. Since then, I have had the privilege of working in fashion shows, on the runway, and with high-profile clients, including Rotimi, Iggy Azalea, Nicole Richie, and Priyanka Chopra, just to name a few.

My passion for beauty has taken me around the world, allowing me to share my artistry across diverse cultures and styles. With a deep commitment to my craft, I continue to blend my love for beauty with my desire to help others feel their best, both inside and out.